Blog

Notes from the studio

Writing on food and beverage operations, menus, costing, and the craft behind hospitality in our region.

perspective

Arab-style Cocktails Between Preaching and Practicing

Explore how Arab-style cocktails revive indigenous flavors like Arak, za'atar, and loquat to reclaim storytelling and decolonize global mixology.

Ingredients

Geranium | The Mountains Resilient Herb

Geranium has been flavouring Middle Eastern deserts and drinks for years. See how we are using it today.

perspective

Corporate Food & Beverage: The Silent Killer of Real Hospitality

Corporate Food & Beverage is everywhere. Sleek, safe, and soulless. In this article, we unpack how big hotel chains and investor-run concepts are flattening culture, sidelining independent talent, and turning hospitality into a branding exercise.